Feeding Freedom: Cook in Power

Exhibition Identity, Cultural Strategy, Environmental Graphics, Programming Design

2025

Brand & Exhibition Designer

Mobile views presenting a chat and a map view

Scope

Feeding Freedom is a scalable exhibition identity and cultural storytelling system that reframes Black culinary history as political agency rather than nostalgia.

The project includes the development of a visual identity, exhibit layout framework, environmental graphics, and community programming concepts designed to function as a licensable cultural platform.

Process

The project began with research into museum engagement models, public health storytelling frameworks, and African American culinary labor history. Rather than organizing the exhibit chronologically, I structured the narrative around themes of labor, ownership, innovation, and legacy.

From there, I developed a modular visual system that could adapt across physical panels, printed collateral, and digital extensions. Programming concepts such as interactive installations and community recipe contributions were designed alongside the identity to ensure cohesion across touchpoints.

Solution

The final system operates as a cohesive exhibit platform rather than a standalone visual concept. Identity, spatial design, and programming are unified under one framework, allowing the exhibit to scale across institutions and audience types.

The project demonstrates strategic narrative framing, system-level brand thinking, and the ability to translate cultural research into a structured, expandable design solution.

A close-up of a map view with address highlighted
A close-up of a mobile chat view
A close-up of a map view with time remaining

I am currently seeking full-time brand or campaign design roles with mission-driven organizations and agencies. I remain open to select freelance partnerships aligned with social impact and civic work.

hello@designbyalifa.com

© 2026 Design by Alifa. All rights reserved.

Boston-based. Los Angeles-born. Working nationwide.

I am currently seeking
full-time brand or campaign design roles
with mission-driven organizations
and agencies. I remain open to select
freelance partnerships aligned with
social impact and civic work.

© 2026 Design by Alifa. All rights reserved.


I am currently seeking full-time brand or campaign design roles with mission-driven organizations and agencies. I remain open to select freelance partnerships aligned with social impact and civic work.

hello@designbyalifa.com

© 2026 Design by Alifa. All rights reserved.

Boston-based. Los Angeles-born. Working nationwide.